Creative direction for The Sheen Resistance


The irony of somewhere as safe as South West London's East Sheen needing a resistance was one of the things that convinced us of the name for this local DJ collective. The Sheen Resistance play a hybrid of classic dance styles for a more grown-up crowd. The branding utilises vintage catalogue and found imagery in a way that includes the audience with a knowing wink, but still looks cool and makes them feel part of something edgier than anything else the area offers.

Promo material uses manifesto-style pronouncements that deliberately clash with the images in a tongue-in-cheek way, and social media posts position classic disco and soul artists in South West London.

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Animated flyers or promotional clips use retro fashion images consistent with the main brand story, combined with short loops of the kind of music that's likely to be played at a Sheen Resistance event.

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