This infographic on email best practices comes from eMerge, and is a useful reminder of common sense things to keep in mind when planning your email marketing campaigns. Email marketing is still an enormously effective way of communicating with your audience. One point here that's really worth highlighting is at the bottom – segmentation –
SEO – why content works Another excellent SEO infographic – this time from Brafton. It shows very effectively the impact that quality content, blogging, and social media have on a brand’s credibility, and ability to convert customers. Brafton’s full piece accompanying the graphic can be found here.
The news section has been a bit quiet recently, partly due to real life over the summer. However here’s a sneak preview of a lovely branding project I’ve been working on for a new events agency. It will of course be rolled out across all the usual traditional, digital and social channels, and the full