Strategic vision.
Creative delivery.
Continual evolution.

A creative director & senior multi-disciplinary designer at the intersection of arts, entertainment, corporate and innovation; from large international organisations, to counter-cultural independents.

Creative director & senior designer
I bring together the vision of a strategic creative and team leader, with the craft of a hands-on designer. Currently leading globally on design and multimedia at the Royal Academy of Dance, I balance big-picture thinking with the ability to deliver compelling visuals across every platform.

Step Into Dance for The Royal Academy of Dance and the Jack Petchey Foundation. Brand development.

Experience at every scale, on every platform

Corporate: Design and campaign work for DreamWorks Animation; internal campaigns for Barclays Investment Bank; branding and website for a leading healthcare communications agency; corporate live event design for the likes of ITV, Vauxhall, Lloyds and Amazon.

Events & entertainment: Promotional design, key art and vibrant social media animation for well known bands, DJs and cultural events. Playlist curation, sound, decor, projection.

An evolving practice
From traditional print to digital-first campaigns; from motion graphics to augmented reality; my work embraces every evolution in marketing and design. I move between concept and execution, ensuring ideas are both strategically sharp and visually striking.

Future-focused creativity
I believe great design sits at the intersection of strategy, creativity, and execution. Whether it’s an identity system, a live event or social media campaign, I thrive on shaping stories that resonate.

Experienced. Adaptive. Excited for what’s next.

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