Brand development and asset creation for a modern dance programme

Step Into Dance is an inclusive dance programme in the UK, with the Royal Academy of Dance delivering dance classes within secondary schools and youth groups across London and Essex in partnership with the Jack Petchey Foundation.

A total brand refresh was commissioned in 2024, to brighten and modernise the programme. All assets were created with the intention of optimising and emphasising snappy, dynamic motion across web, social media, video and print – with a look distinct from, but sitting comfortably alongside the main RAD brand.