Design and asset creation for a gala fundraising event

In June 2025, the Royal Academy of Dance held a fundraising event in London’s Mandarin Oriental Hotel. The event raised over £370,000 to support the RAD’s vital work in training dance teachers worldwide, with special performances and a live auction taking place. Performances by Britain’s leading dance companies included The Royal Ballet, Northern Ballet, Scottish Ballet, English National Ballet, Birmingham Royal Ballet. Ballet stars were also joined by famous names supporting the RAD’s charitable cause.

My role was to lead and deliver the event branding in all its forms; pre-event invitations both printed and digital, assets for email marketing and social media – both static and animated, and the 40pp event programme highlighting the mission of the RAD, and the amazing auction prizes on offer.