Silver Swans for the Royal Academy of Dance

Creative direction and rebrand for an international ballet programme

Silver Swans is an international initiative by the Royal Academy of Dance to bring ballet classes to those 55 and over. In tandem with rolling out the RAD’s new identity, I developed a new look for the Silver Swans marketing collateral, and its physical and electronic media. This included DVDs and CDs, books, downloadable video content and T-shirts.

Social media posts led with motion graphics, making use of a combination of After Effects and AI content. The visual theme throughout was the idea of joy; joy of dance, joy of movement, joy of community.

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