An excellent social media marketing infographic, showing the effectiveness of the major networks in marketing your brand and content. This comes from Adobe’s CMO site, and each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years. An interesting point is the continuing rise of Pinterest – particularly as that’s where I first came across an earlier version of this infographic. The original, with source data can be found here. Right or Control Click on the image to see it full size.