Creative direction and project management on a muti-channel brand relaunch

Creative direction and project management on a multi-channel campaign to build the profile of a Barclays-owned collaborative workspace, drive sales, and promote Barclays’ contribution to the RISE FinTech community.

I worked with and managed two external agencies and internal stakeholders in London and New York.

The Building the Future of Financial Services concept centred on the idea that RISE is more than a work space; it is building an ecosystem, building value, and building the future of financial services. We leveraged existing RISE guidelines, and expanded on them to focus on two themes: building and collaboration.

Campaign collateral included two 50-second videos that were additionally edited into six shorter cuts, social media templates for LinkedIn, Facebook and Twitter, a website landing page with sign-up form, branded email templates for follow-up communication, and the huge LED screens adorning the exterior of Barclays’ HQ at 745 Seventh Avenue, Manhattan.

Between September 13 and October 28 2019, the posts reached over 1.6m people, with nearly 50,000 views of the videos and 4,200 clicks through to the signup page.