Creative direction and project management on a multi-channel brand relaunch for RISE, Barclays’ collaborative workspace in New York – spanning video, social, web and out-of-home, and reaching over 1.6m people.

The brief was to raise the profile of RISE, a Barclays-owned collaborative workspace, drive sales, and promote Barclays’ role in the RISE FinTech community. I managed two external agencies alongside internal stakeholders across London and New York.

The concept – Building the Future of Financial Services – positioned RISE as more than a workspace: an ecosystem, a source of value, a foundation for what’s next in financial services. We built on RISE’s existing brand guidelines, developing them around two themes: building and collaboration.

Collateral included two 50-second videos (cut down into six shorter edits), social templates for LinkedIn, Facebook and Twitter, a website landing page with a sign-up form, branded follow-up email templates, and animations on the huge LED screens on the exterior of Barclays’ HQ at 745 Seventh Avenue, Manhattan.

Between 13 September and 28 October 2019, the campaign reached over 1.6m people, with close to 50,000 video views and 4,200 clicks through to the sign-up page.