Email best practices infographic

This infographic on email best practices comes from eMerge, and is a useful reminder of common sense things to keep in mind when planning your email marketing campaigns. Email marketing is still an enormously effective way of communicating with your audience. One point here that’s really worth highlighting is at the bottom – segmentation – and how important it is to tailor the content of your mail campaigns depending on what different sections of your customers will be interested in.

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The original post can be found here on the eMerge website.

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