Creation of multiple brand assets for a global entertainment giant
Working with many of DreamWorks Animation’s most beloved characters, I designed & produced on- and off-line marketing materials for the DreamWorks Channel – a new DreamWorks premium cable TV venture initially aimed at Asia – and DreamWorks Distribution.
Assets included brand guidelines and style guides for external suppliers, website design for a secure viewing site, multiple sales sheets and exhibition panels for licensees, web banners for HBO and lots of premium giveaway items. The role also included liaising with counterparts in DreamWorks’ US teams to ensure the absolute highest quality versions of all these iconic characters were depicted at all times.
Various decks combined strategic principles on educational content, with marketing and sales opportunities and roll-out information
The Screening Room is a secure website for licensees, affiliates and third party vendors to view DreamWorks content
Web banners promoting the service on partner and affiliate channels