Design, development and artwork for an event for international clients and staff of JP Morgan, while working with Smart Live.
London’s cultural richness and diversity was used as a metaphor to inspire a sense of creativity, and to embrace change among the diverse workforce at JP Morgan.
The event was held at the Guildhall and featured a series of large scale installations themed around famous London streets; Abbey Road, Portobello Road, Carnaby Street, Gerrard Street and Brick Lane – and a celebration of their diverse cultural and artistic contribution to both the capital and the UK.
The locations were selected for their common sense of cultural history – music, art, food, and all the things that bring people together and create community – as a way of enhancing the sense of unity among the attendees.
In addition to contributing to the proposal document, I designed and produced a series of large scale artworks representing the selected locations, as well as working drawings for set construction, and a variety of themed menus.