Battle 2024 promo video for The Royal Academy of Dance

Digital social media promotion for a street dance event

Step Into Dance is an inclusive dance programme in the UK, with the Royal Academy of Dance delivering dance classes within secondary schools and youth groups across London and Essex in partnership with the Jack Petchey Foundation.

The Battle 2024 competition celebrates Hip-Hop dance in all its forms and will include an introductory workshops, performances by youth dance companies, and a highly anticipated dance battle.

The promo material here was an expression of energy with a nod to the 50th anniversary of Hip-Hop and the classic dance movie, Beat Street. The short animation was formatted for all the usual social channels, with a variant Black Friday promotion.

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