UK tour promotional design and artwork for The Brand New Heavies

Multiple promo assets for a major UK tour

The Brand New Heavies remain one of the world’s most enduring and vital funk bands, still commanding stages with the same energy and precision that first defined their sound in the early ’90s. Their live performances continue to be a masterclass in groove, blending tight musicianship, soulful vocals, and an infectious sense of joy.

Working with supplied studio portraits, I created the impression of a large stage environment with adoring fans, lighting and pyrotechnics, and the three principle band members front and centre in front of the band’s logo as a backdrop.

Iterations were produced as printed posters for all of the venues on the tour, then all social media graphics and tiles for ticketing outlets – every required digital or offline variation.

Brand New Heavies tour promo artwork by Jason Regan
Brand New Heavies tour promo artwork by Jason Regan

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