A dynamic website and multiple brand assets for a pioneering sporting organisation

Working with junior players, The David Squad is the top tennis training programme in the middle-east with a single focus: to produce international champion tennis players for Israel.

Since inception, the David Squad has grown to become one of the most highly-respected organisations in Junior tennis, having produced international champions – including Junior Grand Slam, Orange Bowl and 10k tournament winners – in every age category.

I was tasked with the creation of a dynamic new website, one that visually supported the excitement of the game and the organisation. The site reinforces the David Squad brand throughout – from the overt colour scheme and bold sans-serif type, to the subtler placements of logos on clothing, apparel and banners via Photoshop, and the consistent look of hero graphics and photography.