Project Description

ITV Big Day Out

West coast festival vibes in middle England

Event concepts and visuals for a successful bid for ITV’s annual advertising staff party, while working with Smart Live.

The brief called for a festival-style event inspired by Coachella and Venice Beach. Our response brought a sunny outdoor vibe to an interior venue, with palm trees, textures of driftwood and painted corrugated metal, a DJ booth based on the famous Venice Beach lifeguard station, and a variety of musical activities.

Key installations, signage, and event design were drawn up in detail to ensure a consistent creative delivery across all event touchpoints.

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