Jonnie Ray Entertainment is a company developing talented up-and-coming musical artists. What they bring to the industry is an ear for great songs, an eye for future stars, and rock solid foundations to develop those stars to their fullest potential.
We looked at imagery around the great singers and songwriters of the past and came up with a set of visual assets that evoked a kind of organisation that had been around forever; that could look equally at home on the back of 60s soul or 80s rock albums and suggested a timeless love of great music – ironic quote from Frank Sinatra notwithstanding.
The project rolled those assets out over a website, highly visual email marketing templates, social media and stationery. Subsequent projects have included additional branding for Jonnie Ray acts, including sleeve design and graphics to enhance videos.