How simple iPhone photography and Photoshop layer effects create convincing props and graphics for music video For The Northernettes new single "Danger", a video has been produced depicting the group as fugitive femmes fatales, on the run from the law. We were asked to contribute some prop newspapers, containing police photography of the three girls
As a freelance offering creative and marketing services, I've found it vital to keep up to date with a range of skills and disciplines. I've been able to exercise many of those, and brush up on a couple more on one recent branding and digital project. Recently I've been working a lot with the award-winning
An excellent social media marketing infographic, showing the effectiveness of the major networks in marketing your brand and content. This comes from Adobe's CMO site, and each platform is evaluated by four key criteria: SEO, brand awareness, customer communication, and traffic generation, with performance compared with the past two years. An interesting point is the
Off the back of our website for the exciting thriller movie Containment, we've been asked to do a similar job for the major financing partner and production company behind the film. Hopefully that means we're doing something right – both creatively, and proving to be a viable long-term partner for the organisations involved. This kind
Containment is a new, independent British thriller movie, about to start shooting. Written by David Lemon, and directed by the award-winning Neil West, Containment is in a great tradition of virus thrillers such as 28 Days Later, Right at Your Door, Outbreak, and The Crazies. It boasts a fantastic cast, including the wonderful Louise Brealey,
This infographic on email best practices comes from eMerge, and is a useful reminder of common sense things to keep in mind when planning your email marketing campaigns. Email marketing is still an enormously effective way of communicating with your audience. One point here that's really worth highlighting is at the bottom – segmentation –
SEO – why content works Another excellent SEO infographic – this time from Brafton. It shows very effectively the impact that quality content, blogging, and social media have on a brand’s credibility, and ability to convert customers. Brafton’s full piece accompanying the graphic can be found here.
The news section has been a bit quiet recently, partly due to real life over the summer. However here’s a sneak preview of a lovely branding project I’ve been working on for a new events agency. It will of course be rolled out across all the usual traditional, digital and social channels, and the full
