Using key cultural locations in London to inspire an international audience

Design, development and artwork for an event for international clients and staff of JP Morgan, while working with Smart Live.

London’s cultural richness and diversity was used as a metaphor to inspire a sense of creativity, and to embrace change among the diverse workforce at JP Morgan.

The event was held at the Guildhall and featured a series of large scale installations themed around famous London streets; Abbey Road, Portobello Road, Carnaby Street, Gerrard Street and Brick Lane – and a celebration of their diverse cultural and artistic contribution to both the capital and the UK.

The locations were selected for their common sense of cultural history – music, art, food, and all the things that bring people together and create community – as a way of enhancing the sense of unity among the attendees.

In addition to contributing to the proposal document, I designed and produced a series of large scale artworks representing the selected locations, as well as working drawings for set construction, and a variety of themed menus.