Creative direction, design and motion graphics for long-running event

Lost In Disco is a long-running London party celebrating disco, soul, funk and vintage dance music. What began as a club night has developed into a distinctive event brand, travelling beyond London to Ibiza, Brighton and major UK festivals.

The creative direction is rooted in good-natured nostalgia. Rather than treating the 1970s and 80s simply as a retro aesthetic, the visual language draws on the wider culture of the era – music, fashion, television, cinema, advertising, interior design and popular culture – with a deliberately playful and occasionally tongue-in-cheek approach.

Each event campaign is given its own visual treatment while remaining recognisably part of the wider Lost In Disco world. Alongside the main promotional artwork, I create a stream of supporting social content designed to feel less like traditional event advertising and more like a curated cultural feed. These deliberately unexpected posts reference everything from vintage TV idents, adverts, and record sleeves to celebrity culture, fashion photography, interiors and forgotten pieces of 70s and 80s ephemera.